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Pretty much everyone who’s started a business before has heard of the acronym SEO (Search Engine Optimization for you word purists-you know who you are!). And for good reason! Did you know that almost everyone looking for a medical professional – 77% to be exact – start with a search engine? Google, Yahoo, Bing – they are really the ones referring many of your patients to you! That’s what SEO does. It brings you UP, UP, UP the list so that when someone searches “Dentists in Utah” (for example), YOU are one of the first they find. So, how does that all-important search engine optimization work?